Who we Are

Built from the Inside of
Growing Businesses

Why Plum Strategies exists, and how we partner with growing companies.

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Shaped by Experience
Inside the Business

Plum Strategies is a founder-led firm built from real operational experience. Not theory, templates, or surface-level advice.

Our work is shaped by years spent inside growing businesses, carrying responsibility, making decisions under pressure, and being accountable for results.

Liliana Germosen, Fractional Executive Partner

(aka 'Chief of Chaos' when things get messy)

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Notebooks
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Ideas. Actions. Solutions

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Countries
Explored

Global perspective fuels better decisions

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Biz articles read 
each month

Staying sharp is part of the job

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Years of operational leadership

And still energized by the work

When Growth Starts Outpacing Structure

At a certain stage, growth stops feeling exciting and starts feeling heavy.

  • Revenue is coming in, but operations feel fragile.
  • As the owner, you're still the glue holding everything together.
  • Decisions take longer. Execution slips. And your business starts relying too much on heroics, instead of systems.

That's the moment Plum Strategies is built for.

Why we exist

Plum Strategies was built to bring clarity, structure, and momentum to businesses that are ready for their next chapter. But not ready to commit to a full-time executive team.

We exist to step into the gap between ambition and execution, helping owners out of survival mode and into intentional, scalable leadership.

The Pattern that Led
to Plum Strategies

There was a pattern long before Plum Strategies had a name.

The role kept changing, but the work stayed the same: step in, bringing order, and move the business forward.

Again and again, we were brought into businesses facing the same challenges: growth without structure. Each time, the role was similar — step in, untangle the chaos, build systems, stabilize operations, and unlock the next level of performance.

That pattern accelerated early.

After graduating business school during the 2008 recession, leadership opportunities came fast. 

Not because of titles, but because of results. Responsibilities grew quickly. Entire businesses were learned end-to-end.

Operations were rebuilt. Teams were led. Profit margins were transformed.

Across industries, from operations-heavy services to commercial real estate and software, the story stayed the same: step in, lead from inside, and leave the business stronger than it was found.

Eventually, it became clear this work wasn't meant to be done as an employee.

Plum Strategies was built so companies could access real leadership, structure, and execution. Without waiting until things broke or committing to a permanent executive hire. 

How We Work

We don't operate as outsiders offering advice from the sidelines.

Working at an executive level, we identify the real problems, make clear decisions, and ensure the work actually gets done.

We support clients across operations, efficiency, and sales execution, depending on what’s most urgent.

Clients can expect:

  • Direct answers, not theory
  • Structure where there was none
  • Strategic thinking paired with real execution
  • Momentum that moves your business forward

What makes us different

  • We embed inside the business, not above it
  • We are both strategic and executional
  • We optimize for growth, not busy work
  • We bring proven leadership across industries

Who We
Work With

Plum Strategies partners with
growth-minded businesses including:

  • B2B Service-Based Companies
  • Commercial Real Estate & Facility Services
  • Professional Service Firms
  • High-Growth Startups
  • Companies with a lean Executive Team

Building What's Next

At the core of Plum Strategies is a deep belief in motion: building, refining, exploring, and pushing forward.

We're energized by solving complex problems, creating structure out of chaos, and helping leaders step into confidence as their businesses evolve.

If this page sounds like the season your business is in, the next step is a conversation.

Let's Connect

Whether you're ready to get started or just want to explore what's possible—we'd love to hear from you.

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